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73% Of Customers Believe Written Reviews Are More Important Than Star And Number Scores
Online review statistics make it clear people aren't satisfied with ratings alone.
Client reviews make the statistics appear more genuine which is what the would-be clients are trying to find. Nearly a 3rd of consumers state composed reviews are the only function that makes them believe the websites' reviews are helpful and relevant.
Source: Fan and Fuel
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read customer reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's shoppers are wary and desire the very best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of businesses in fact make use of them.
Although we now know why client reviews are so effective, the majority of businesses obviously don't.
Source: LsaInsider
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can likewise influence our purchasing decisions.
According to social reviews stats, Facebook affects the majority of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats reveal that 4 out of 5 users are most likely to trust a local business.
Source: RevLocal
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a negative or average one.
Source: Brightlocal
15 Percent Of Visitors Don't Trust Businesses Without Online Reviews
No trust means no interactions. 15 percent of prospective consumers will not even consider doing business with a business they can't find viewpoints about.
Source: Statuslabs
60 Percent Of Customers Consult Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced considerably by blogs and reviews on social media. With males being two times as likely to be affected than women.
Reviews and rating stats reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
Google Represents 57.5% Of All Reviews Across The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%
One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Website
Usually, 142 million consumers go to Yelp monthly. If you haven't declared your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Reviews Shared On Twitter Can Help Increase Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
If A Company Makes An Effort To Fix Issues Quickly And Effectively, 95% Of Unsatisfied Clients Will Return To A Company
Clients do not anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there's absolutely nothing else a business can do to fix a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Consumers
24% of US buyers consider reviews as 'incredibly influential'.
To highlight the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those very same consumers are also ready to accept slower shipping times for such products.
Source: Turntonetworks