Software Application Reviews Impact Over 98% Of All Purchasers

18% of software purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies in fact utilize them.

Although we now know why customer reviews are so effective, many businesses apparently don't.

Source: LsaInsider

If They Were Asked, 77% Of Customers Would Likely Submit A Review

More than a 35% would submit a review to notify others about their client experience and 24% would most likely direct their review to the business itself.

Over a 26% would want to leave a review to assist other people with their decision making process.

Source: Podium

49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

83% Of Consumers Don't Rely On Advertising

The traditional channels to reach clients aren't as prominent as they utilized to be. Most users who no longer trust ads select to take note of customers' suggestions online.

Source: Statuslabs

Most Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower ranking in fact helps your overall score.

According to consumer rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

74% Of Regional Businesses Have At Least One Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Looking at online ratings stats, we discovered that a business needs to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

83% Of All Younger People Were Invited To Submit A Review Recently

Of those asked, 80% of consumers did leave a review. Overall, companies have actually asked 66% of all clients to give a review on their business.

Source: Brightlocal

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically two thirds of companies have excellent and awesome scores. Only 5% of companies have a ranking below three stars.

Source: Brightlocal

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site

Normally, 142 million customers check out Yelp monthly. If you haven't claimed your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

60% Of Customers Refer To Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and score data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

30% Of Clients Feel Favorable To A Business Which Reacts To Online Reviews

Keeping in touch with your consumers creates trust. Even something as simple as responding to their reviews and remarks can make them feel appreciated.

As you might expect, clients who feel this way are happy to spend more cash with a business.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

73 Percent Of Consumers Think Customer Reviews Are More Important Than Star And Number Ratings

Online review data make it clear people aren't pleased with scores alone.

Written reviews make the stats appear more genuine which is what the potential consumers are trying to find. Almost a 3rd of customers say written reviews are the only function that makes them believe the sites' reviews are relevant and beneficial.

Source: Fan and Fuel