Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

More youthful people understand the value of being informed. User-generated material has an unassailable effect on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

67% Of Consumers Suggest Reviews Are A "Very Important" Factor When Choosing A Service Provider

When customers have to select a solution provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

73 Percent Of Customers Believe Customer Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear individuals aren't pleased with ratings alone.

Customer reviews make the statistics appear more genuine which is what the prospective consumers are searching for. Almost a third of consumers say composed reviews are the only feature that makes them think the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Statistics reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

60 Percent Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.

Reviews and score data reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

Software Application Reviews Impact Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

53% Of Consumers Expect Companies To Respond Within A Week To Negative Reviews

Online review statistics clarify that 63% of client reviews go on without a response. That's too bad, because those businesses are losing consumers that way.

Source: Review Trackers

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Customers

24% of US consumers consider reviews as 'incredibly influential'.

To show the importance of online reviews and scores, did you understand that 81 percent of consumers will pay more for a product with reviews and those same customers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

Reviews Published On Twitter Can Help Improve Revenues By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new vehicle and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to decide on one that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

30% Of Clients Feel Comfortable With A Business Which Answers Online Reviews

Corresponding with your consumers creates trust. Even something like responding to their reviews and comments can make them feel appreciated.

As you may expect, customers who feel this way are ready to spend more money with a business.

Source: Statuslabs

Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Because the large bulk of customers check out reviews, you would want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal