49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of clients, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. However, they recognize the enormous impact user scores have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Data reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

83% Of All Young People Were Asked To Give A Review Recently

Of those invited, 80% of customers did post a review. Overall, businesses have asked 66% of all customers to post a review on their company.

Source: Brightlocal

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Looking at online scores data, we discovered that a company requires to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review statistics position clients' reviews as the most credible source of recommendations. Online reviews normally bring the exact same weight as guidance from loved ones.

Source: Brightlocal

Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Only 6% Of Consumers Do Not Trust Client Reviews At All

According to client review stats, a tremendous 19 percent of consumers constantly rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

15 Percent Of Customers Do Not Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15% of prospective consumers will not even consider doing business with a business they can't find viewpoints about.

Source: Statuslabs

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Clients

24% of US consumers consider reviews as 'very influential'.

To show the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those exact same customers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

A Lot Of Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower ranking really helps your overall score.

According to customer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

77% Of Customers Don't Trust Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz