54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star score is the first thing consumers see. Still, users pay attention to other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals spend more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

91% Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review statistics put clients' reviews as the most trustworthy source of suggestions. Online reviews typically bring the same weight as suggestions from loved ones.

Source: Brightlocal

86% Of Customers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the cash they spend at your business. They will be prepared to share it if you offer them an excellent experience.

Source: Brightlocal

Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies really use them.

Although we now know why customer reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

82 Percent Of Customers Check Out Review Sites Since They Wish To Purchase A Service Or A Product And Want To Get The Truth About The Businesses Services And Products.

Users come since they have currently formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

If A Company Makes An Effort To Fix Problems Rapidly And Effectively, 95% Of Unhappy Consumers Will Return To A Company

Consumers do not expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there's nothing else a company can do to solve an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Aspect

Stats reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

53% Of Customers Expect Businesses To Respond Within A Week To Negative Reviews

Online review statistics prove that 63% of customer reviews go on without a reply. That's regrettable, since those businesses are losing customers that way.

Source: Review Trackers

A Lone Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated material can do wonders in regards to conversions.

A single review can have a massive effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44 percent boost.

Source: RevLocal

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone