Negative Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's shoppers are wary and want the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review statistics put customers' reviews as the most trustworthy source of recommendations. Online reviews usually bring the exact same weight as advice from family and friends.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management stats suggest a company's reputation does not affect just the consumers. Potential employees also take a look at rankings and read reviews.

Source: Deloitte

A One Star Increase In Rating Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat clients fairly usually flourish, review sites help make sure of that.

Source: Statuslabs

74 Percent Of Regional Businesses Have At Least 1 Google Review

One review is far from enough to improve your website's SERP ranking.

Taking a look at online rankings statistics, we learnt that a company requires to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

More Than Half Of Consumers Aged 25-34 Published Reviews

According to Statista, the younger generations are obviously the more opinionated ones.

Source: Statista

83% Of All Young Clients Were Invited To Leave A Review Recently

Of those invited, 80% of customers did submit a review. In general, companies have asked 66% of all consumers to post a review on their business.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'exceptionally influential'.

To show the significance of online reviews and ratings, did you understand that 81% of consumers will pay more for an item with reviews and those exact same consumers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

72% Of Customers Will Not Take Action Unless They Read Some Reviews

Regardless of how enticing your marketing is, you still need consumer reviews. There is no skirting around it. Clients are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

Due To The Fact That They Desire To Buy An Item Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82% Of Consumers Check Out Review Sites.

Review sites are places that customers go to get the truth about a business, service or item . Users come since they have actually currently formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

90% Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about very first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

Software Application Reviews Influence Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

98% Of Yelp's Site Visitors Bought From A Business They Found On The Site

Generally, 142 million consumers visit Yelp monthly. If you haven't declared your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal