88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Data reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

90% Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a new vehicle and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other customers, you manage to choose one that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing customers see. Still, users pay attention to other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Use A Service

This stat is one of many that show the significance of online rankings. Now that news of client complete satisfaction travels this quick, keeping your customers happy is more vital than ever.

57 percent of customers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked just for services with a best five star ranking.

Source: Brightlocal

98% Of Yelp's Browsers Bought From A Business They Discovered On The Website

Generally, 142 million customers visit Yelp on a monthly basis. This is as great a time as any if you have not declared your free Yelp business page.

Source: RevLocal

Favorable Reviews Encourage 68% Of Customers To Choose Local Businesses

Because the large bulk of consumers check out reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Consumers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Buying choices are made rapidly.

Online reviews are undoubtedly convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Customers

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the significance of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those very same customers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our buying preferences.

According to social media reviews data, Facebook impacts more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that 4 out of five users are likely to rely on a local business.

Source: RevLocal

Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies actually make use of them.

Although we now know why consumer reviews are so effective, most businesses apparently do not.

Source: LsaInsider

Online Product Reviews About An Item Can Increase Its Conversion Rate By An Unprecedented 270%

User review statistics show the purchase likelihood for an item with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

Software Reviews Impact Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Consumers Might Spend 31% More With A Business That Has Terrific Reviews

Take note of this fact. The better other users describe your product and services, the more money you can charge and customer review stats show us exactly just how much more.

Source: Martech Zone

53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the very best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista