Most Best Selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower rating in fact helps your overall rating.

According to consumer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Half Of All Millennial's "Always" Read Online Reviews For Companies

Younger individuals understand the worth of being informed. User-generated content has an unassailable effect on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Consumers Choose To Learn About A Business Via Reviews And Posts, Rather Than Ads

Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

77% Of Customers Would Undoubtedly Give A Review If They Were Asked

More than a 35% would leave a review to educate others about their customer experience and 24% would most likely direct their review to the business itself.

Over a 26% would want to give a review to help other people with their choice making process.

Source: Podium

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

74% Of Local Companies Have At A Minimum, One Google Review

One review is far from sufficient to improve your website's SERP ranking.

Looking at online ratings stats, we found out that a business needs to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

95% Of Dissatisfied Customers Will Return To A Company If A Company Takes Care Of Problems Quickly And Efficiently

Consumers do not expect you to be perfect. When things go wrong, they do expect you to resolve things. If there is nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends reveal people choose to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, people spend more than five times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

People Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Purchasing choices are made rapidly.

Online reviews are clearly persuasive, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies really utilize them.

Although we now know why customer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

73 Percent Of Consumers Think Customer Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the prospective consumers are searching for. Nearly a 3rd of customers say written reviews are the only feature that makes them believe the websites' reviews are appropriate and useful.

Source: Fan and Fuel

Positive Reviews Motivate 68% Of Consumers To Use Local Businesses

Since the huge bulk of customers check out reviews, you'd want yours to be appealing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically 2 out of 3 businesses have great and outstanding rankings. Just 5% of companies have a rating below 3 stars.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out client reviews, concur that it increases their buying confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista