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Many Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends show people prefer to comment if they had a positive experience, rather than a unfavorable or average one.
Source: Brightlocal
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, people devote more than 5 times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Software Reviews Influence Over 98% Of All Buyers
18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
More Than Half Of Consumers Won't Use A Service If It Has Less Than A 4 Star Ranking
This stat is among many that show the importance of online rankings. Now that news of consumer fulfillment travels this quick, keeping your clients pleased is more vital than ever.
57% of consumers have searched for business with more than four stars in 2018, which is up from 48% in 2017.
Additionally, 11 percent looked just for companies with an ideal five star ranking.
Source: Brightlocal
77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months
Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who read client reviews, agree that it increases their buying confidence.
Companies utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Only 6 Percent Of Customers Do Not Rely On Customer Reviews At All
According to consumer review stats, a massive 19% of consumers always trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
Google Accounts For 57.5% Of All Reviews Throughout The World
Google is in the lead here, followed by Facebook as a remote second.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
86 Percent Of Customers Would Consider Writing A Review For A Business
Your clients are your most important resource, and it's not just because of the cash they invest at your business. If you provide a good experience, they will be willing to share it.
Source: Brightlocal
60% Of Consumers Refer To Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced significantly by blogs and reviews on social networks. With males being twice as likely to be influenced than women.
Reviews and score data show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions
Facebook is currently the most popular social media which can likewise influence our purchasing preferences.
According to social media reviews data, Facebook affects more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews stats expose that four out of 5 users are more likely to trust a local business.
Source: RevLocal
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Clients
24% of US shoppers consider reviews as 'incredibly influential'.
To highlight the value of online reviews and scores, did you know that 81 percent of consumers will pay more for a product with reviews and those very same consumers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks