Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US buyers consider reviews as 'very influential'.

To highlight the importance of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those exact same consumers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Use A Service

This stat is one of numerous that show the importance of online ratings. Now that news of customer satisfaction travels this fast, keeping your customers happy is more vital than ever.

57% of customers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked only for organizations with a perfect five star score.

Source: Brightlocal

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, individuals spend more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

74% Of Local Businesses Have At A Minimum, One Google Review

One review is far from adequate to enhance your website's SERP ranking.

Taking a look at online rankings stats, we learnt that a company requires to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and desire the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Generally two thirds of businesses have exceptional and awesome scores. Only 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

90% Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the producer states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and score statistics show people value the opinion of peers more than any other content.

Source: Collective Bias

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the basic popularity of a website can only go so far.

Source: Review Trackers

One-half Of All Of The Millennial's "Always" Read Online Reviews For Companies

More youthful people understand the value of being informed. User-generated material has an unassailable influence on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can also influence our purchasing decisions.

According to social reviews stats, Facebook affects the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics reveal that 4 out of five users are likely to trust a local business.

Source: RevLocal

49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal

86 Percent Of Customers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the cash they invest at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

At this present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.

Source: Review Trackers