64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out client reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70% Of Customers Choose To Discover A Business By Means Of Reviews And Short Articles, Rather Than Advertisements

Ads are all well and good, but it's worth attempting a different approach also. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

Consumers Could Spend 31 Percent More With A Business That Has Fantastic Reviews

Pay attention to this statistic. The better other users describe your product or service, the more money you can charge and customer review stats show us precisely just how much more.

Source: Martech Zone

Positive Reviews Encourage 68% Of Customers To Choose A Local Business

Given that the huge majority of customers check out reviews, you would want yours to be inviting to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews Around The Globe

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's shoppers are wary and desire the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a new automobile and there are numerous models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other customers, you manage to decide on one that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management statistics show a business's reputation doesn't affect just the clients. Potential team members also look at rankings and take a look at reviews.

Source: Deloitte

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Stats reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

72% Of Consumers Won't Take Action Before They Read Some Reviews

Regardless of how tempting your marketing is, you still need customer reviews. There's no other way around it. Clients are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out many more reviews to get a clear view of how the business is in fact doing. Do not depend on that statistic alone.

Source: Brightlocal