72% Of Customers Won't Take Action Before They Check Out Some Reviews

Regardless of how captivating your marketing is, you still need customer reviews. There is no other way around it. Consumers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Reviews Posted On Twitter Can Increase Online Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

The Typical Review Word Count Has Actually Become 65% Shorter Since 2010

Now a days reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet from twitter.

Source: Review Trackers

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the general appeal of a site can just go so far.

Source: Review Trackers

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Favorable Reviews Motivate 68% Of Customers To Use A Local Business

Considering that the vast majority of customers check out reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our purchasing decisions.

According to social media reviews statistics, Facebook affects more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats expose that four out of 5 users are most likely to trust a local business.

Source: RevLocal

91% Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review stats place customers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the very same weight as recommendations from friends and family.

Source: Brightlocal

89% Of Individuals Like To Read Reviews Using Their Smartphones

Be it via an app or a mobile browser, people young and old choose to read reviews on their cell phones.

Source: Statista

86 Percent Of Customers Would Think About Composing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they spend at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Stats reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

A Lot Of Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With males being twice as likely to be influenced than women.

Reviews and ranking statistics show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the very best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

83 Percent Of Clients Don't Trust Advertising

The traditional channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements choose to take notice of consumers' recommendations online.

Source: Statuslabs

61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Overall 2 out of 3 businesses have excellent and awesome ratings. Just 5% of companies have a score listed below three stars.

Source: Brightlocal