Half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

More youthful individuals understand the worth of being informed. User-generated material has an unassailable impact on consumers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

72% Of Customers Will Not Take Action Unless They Check Out Some Reviews

No matter how captivating your marketing is, you still need consumer reviews. There's no way around it. Clients are still willing to hear you out, but they trust other people more.

Source: My Testimonial Engine

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses in fact utilize them.

Although we now know why customer reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

73 Percent Of Consumers Think Client Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the statistics appear more authentic which is what the would-be customers are trying to find. Nearly a 3rd of customers state composed reviews are the only feature that makes them think the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

Positive Reviews Motivate 68% Of Customers To Choose A Local Business

Because the huge majority of consumers read reviews, you would want yours to be enticing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Customers Might Invest 31 Percent More With A Business That Has Terrific Reviews

Take notice of this fact. The more detailed other users describe your product or service, the more cash you can charge and customer review stats reveal to us exactly how much more.

Source: Martech Zone

77% Of Individuals Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

More Than Half Of Clients Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are evidently the more opinionated ones.

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new car and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other people, you quickly decide on a model that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs