70 Percent Of Customers Prefer To Find Out About A Business Via Posts And Reviews, Instead Of Advertisements

Ads are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the very best method to find the truth about a product or service.

Source: Statuslabs

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated material can do miracles in regards to conversions.

A single review can have an enormous influence on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can supply an astonishing 44% boost.

Source: RevLocal

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Data reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US buyers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and scores, did you understand that 81% of consumers will pay more for a product with reviews and those exact same customers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Because the huge bulk of customers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Fifty Percent Of All Millennial's "Always" Read Online Reviews For Businesses

More youthful individuals know the value of being informed. User-generated content has an indisputable effect on customers.

If businesses think of the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management statistics indicate a company's reputation doesn't affect just the consumers. Potential employees also take a look at rankings and take a look at reviews.

Source: Deloitte

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they realize the massive impact user scores have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc