When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor

Data reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the basic appeal of a site can just go so far.

Source: Review Trackers

If They Were Asked, 77% Of Consumers Would Certainly Give A Review

More than a 35% would submit a review to advise others about their consumer encounter and 24% would certainly direct their review to the business itself.

Over a 26% would be willing to post a review to assist other individuals with their choice making process.

Source: Podium

70 Percent Of Consumers Choose To Discover A Business Via Reviews And Posts, Rather Than Ads

Ads are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the very best way to find the truth about a service or product.

Source: Statuslabs

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our purchasing preferences.

According to social reviews stats, Facebook affects more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that four out of five users are most likely to rely on a local business.

Source: RevLocal

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

Reviews Posted On Twitter Can Increase Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

67% Of Consumers Suggest Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

When clients need to pick a service provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

Google Accounts For 57.5% Of All Reviews Globally

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

More Than Half Of Clients Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are seemingly the more opinionated ones.

Source: Statista

53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's buyers are smart and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

49% Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who focus on the number of reviews is presently at 46 percent.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management stats indicate a business's reputation doesn't affect simply the consumers. Potential employees also look at scores and take a look at reviews.

Source: Deloitte

71% Of Millennials Browse Customer Reviews Of Expert Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to select a doctor or a legal representative.

Younger people (age 18-35) are much more inclined to work with an expert based upon online reviews. Just 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

89% Of Clients Read A Businesses Reactions To Reviews

Not only do many shoppers check out the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.

Source: Brightlocal