63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review stats show the basic popularity of a website can just presume when it concerns trust.

Source: Review Trackers

53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review statistics prove that 63% of customer reviews go on without a reply. That's regrettable, because those businesses are losing clients that way.

Source: Review Trackers

86% Of Customers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the cash they spend at your business. They will be willing to share it if you offer them a good experience.

Source: Brightlocal

Consumers Might Invest 31% More With A Business That Has Terrific Reviews

Focus on this statistic. The more detailed other users explain your product or service, the more money you can charge and consumer review stats reveal to us precisely how much more.

Source: Martech Zone

Half Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful people know the value of being informed. User-generated material has an indisputable impact on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read client reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Published On Twitter Can Improve Online Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

61% Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall 2 out of 3 businesses have great and outstanding rankings. Only 5% of companies have a score below 3 stars.

Source: Brightlocal

Google Represents 57.5% Of All Reviews All Over The World

Google is in the lead here, followed by Facebook as a remote second.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star rating is the first thing consumers see. Still, users focus on other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83 Percent Of Clients Do Not Rely On Advertising

The standard channels to reach clients aren't as influential as they used to be. Many users who no longer trust advertisements select to take notice of consumers' recommendations online.

Source: Statuslabs

Most Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower score actually helps your overall score.

According to consumer rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Just 6% Of Customers Don't Trust Customer Reviews At All

According to customer review stats, a tremendous 19% of customers constantly rely on online reviews and never a buy without checking out reviews first.

Source: Statista

74% Of Regional Businesses Have At Least 1 Google Review

A single review is far from enough to enhance your site's SERP ranking.

Looking at online scores data, we found out that a company needs to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

89% Of Clients Prefer To Read Reviews Using Their Smartphones

Be it through an app or a mobile browser, people prefer to read reviews on their smart phones.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra