63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the basic appeal of a site can just go so far.

Source: Review Trackers

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out customer reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70 Percent Of Consumers Prefer To Discover A Business Through Short Articles And Reviews, Instead Of Ads

Ads are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the very best method to find the truth about a product or service.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If A Company Takes Care Of Issues Rapidly And Efficiently, 95% Of Dissatisfied Clients Will Go Back To A Business

Consumers do not anticipate you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is nothing else a business can do to fix a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

60% Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.

Reviews and ranking stats reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

82 Percent Of Customers Check Out Review Websites Due To The Fact That They Wish To Buy A Service Or A Product And Want To Get The Truth About Business Products And Services.

Review sites are places that customers go to get the truth about a business, product or service . Since they have currently formed a buying decision, users come. The majority of them (89%) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all individuals in need of a professional service turn to online reviews.

According to online reviews stats, 59% used online reviews to choose an attorney or a doctor.

Younger people (age 18-35) are much more inclined to work with a professional based on online reviews. Just 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses in fact use them.

Although we now know why client reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

Over Half Of Clients Aged 25-34 Published Reviews

According to Statista, the younger generations are reportedly the more opinionated ones.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users take notice of other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews

Staying connected with your consumers builds their trust. Even something as basic as responding to their reviews and remarks can make them feel appreciated.

As you might expect, customers who feel this way are ready to spend more money with a company.

Source: Statuslabs

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they realize the massive effect user scores have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc