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The Average Review Word Count Has Gotten 65% Much Shorter Since 2010
Recently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
If They Were Asked, 77% Of Customers Would Definitely Leave A Review
More than a 35% would do it to notify others about their customer experience and 24% would undoubtedly direct their review to the company itself.
Over a 26% would want to post a review to help other people with their decision making process.
Source: Podium
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. However, they realize the massive effect user rankings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out client reviews, concur that it increases their purchasing confidence.
Businesses utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
49% Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of consumers, who pay attention to the number of reviews is presently at 46%.
Source: Brightlocal
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are essentially advertisements.
Source: Martech Zone
98% Of Yelp's Visitors Purchased From A Business They Discovered On The Website
Normally, 142 million consumers visit Yelp on a monthly basis. If you haven't declared your totally free Yelp business page, this is as good a time as any.
Source: RevLocal
83% Of Customers Don't Trust Advertising
The traditional channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust ads select to focus on clients' recommendations online.
Source: Statuslabs
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Over Half Of Customers Will Not Use An Organisation If It Has Less Than A 4 Star Score
This stat is one of many that illustrate the importance of online scores. Now that news of customer complete satisfaction travels this quick, keeping your customers happy is more crucial than ever.
57 percent of customers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.
Furthermore, 11% looked just for organizations with an ideal five star score.
Source: Brightlocal