49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of customers, who take note of the number of reviews is currently at 46 percent.

Source: Brightlocal

67% Of Consumers Suggest Reviews Are A "Very Important" Factor When Choosing A Service Provider

When customers need to select a service provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and rating data reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Income

Businesses that treat customers fairly usually flourish, review websites help ensure of that.

Source: Statuslabs

Google Represents 57.5 Percent Of All Reviews Globally

As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Buyers Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Buying decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a brand-new vehicle and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.

With the help of other people, you manage to pick a model that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

A Single Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated content can do wonders in terms of conversions.

A single review can have a massive effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44 percent increase.

Source: RevLocal

Online Item Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase likelihood for an item with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

73% Of Consumers Think Customer Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear individuals aren't satisfied with scores alone.

Customer reviews make the statistics appear more genuine which is what the would-be clients are searching for. Practically a 3rd of customers say composed reviews are the only feature that makes them believe the websites' reviews are helpful and pertinent.

Source: Fan and Fuel

70 Percent Of Customers Choose To Learn About A Business Via Short Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it's worth trying a different approach also. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

30% Of Customers Feel Favorable To A Business Which Answers Online Reviews

Communicating with your clients develops trust. Even something as basic as responding to their reviews and remarks can make them feel valued.

As you might anticipate, customers who feel this way are ready to spend more cash with a company.

Source: Statuslabs

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US buyers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those very same customers are also happy to accept slower shipping times for such products.

Source: Turntonetworks