The Average Review Length Has Actually Become 65% Shorter Since 2010

Currently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

Clients Checking Out Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, buying choices are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Looking at online ratings data, we discovered that a company requires to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

95% Of Unsatisfied Customers Will Go Back To A Company If A Company Manages To Resolve Issues Quickly And Efficiently

Clients do not anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there's nothing else a business can do to deal with a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of consumers, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Around The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Negative Reviews Can Boost Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Use A Company

This stat is one of lots of that show the significance of online scores. Now that news of customer fulfillment travels this quick, keeping your customers delighted is more important than ever.

57% of consumers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for businesses with a best five star score.

Source: Brightlocal

83% Of Customers Don't Trust Advertising

The standard channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust advertisements choose to take notice of consumers' suggestions online.

Source: Statuslabs

91 Percent Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review stats put clients' reviews as the most trustworthy source of recommendations. Online reviews usually bring the exact same weight as guidance from friends and family.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Individuals Like To Read Reviews On Their Mobile Devices

Be it through an app or a mobile browser, people young and old choose to read reviews on their cell phones.

Source: Statista

Only 6 Percent Of Consumers Don't Rely On Consumer Reviews At All

According to client review stats, a massive 19% of consumers constantly rely on online reviews and never ever a purchase without reading reviews initially.

Source: Statista