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89% Of Buyers Like To Read Reviews Using Their Cell Phones
Be it via an app or a mobile web browser, people young and old prefer to read reviews on their phones.
Source: Statista
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals spend more than 5 times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
USA Shoppers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on different elements of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US clients.
Source: Statista
Most Popular Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower score actually helps your overall rating.
According to customer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
63.6% Of Customers Go To Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the general popularity of a site can only go so far.
Source: Review Trackers
95% Of Dissatisfied Customers Will Return To A Company If A Company Manages To Fix Problems Rapidly And Effectively
Customers do not anticipate you to be perfect. When things go wrong, they do expect you to resolve things. If there is nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the maker says. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
If They Were Asked, 77% Of Clients Would Definitely Give A Review
More than a 35% would post a review to educate others about their consumer encounter and 24% would rather direct their review to the business itself.
Over a 26% would want to give a review to assist other people with their decision making process.
Source: Podium
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of clients, who pay attention to the variety of reviews is presently at 46%.
Source: Brightlocal
Over Half Of Individuals Aged 25 To 34 Gave Reviews
According to Statista, the more youthful generations are surprisingly the more vocal ones.
Source: Statista
77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how good your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies should to be continuously asking for reviews.
Source: Statuslabs
A Lone Business Review Can Raise Its Conversions By 10%
Online review statistics show user-generated material can do miracles in regards to conversions.
A single review can have a substantial effect on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44 percent boost.
Source: RevLocal