77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a new automobile and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you quickly choose one that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

73 Percent Of Consumers Think Client Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear people aren't pleased with ratings alone.

Client reviews make the stats appear more genuine which is what the potential clients are trying to find. Practically a third of customers state written reviews are the only feature that makes them believe the websites' reviews are beneficial and appropriate.

Source: Fan and Fuel

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our buying decisions.

According to social reviews statistics, Facebook impacts the majority of users' purchase choices.

Facebook reviews statistics expose that 4 out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Utilize A Company

This stat is among lots of that illustrate the importance of online ratings. Now that news of client complete satisfaction travels this fast, keeping your consumers delighted is more vital than ever.

57% of consumers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked only for companies with an ideal five star score.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Professional Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to pick a doctor or an attorney.

Young people (age 18-35) are much more inclined to work with an expert based on online reviews. Only 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful people understand the worth of being informed. User-generated content has an unassailable impact on customers.

They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Typically two thirds of companies have excellent and awesome ratings. Only 5% of businesses have a score below 3 stars.

Source: Brightlocal

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the general appeal of a website can just go so far.

Source: Review Trackers

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Google Represents 57.5% Of All Reviews Across The Globe

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

The Average Review Word Count Has Gotten 65% Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers

If A Business Manages To Resolve Issues Rapidly And Effectively, 95% Of Disappointed Consumers Will Return To A Company

Customers don't expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is absolutely nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

98 Percent Of Yelp's Visitors Bought From A Business They Found On The Site

Typically, 142 million customers check out Yelp monthly. If you haven't declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Customers Might Invest 31 Percent More With A Business That Has Terrific Reviews

Focus on this fact. The more detailed other users describe your product and services, the more money you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone