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Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Clients Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. Buying choices are made quickly.
Online reviews are clearly convincing, yet marketers haven't always come to value the power of them.
Source: Martech Zone
70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Many people check out a lot more reviews to get a clear view of how the business is really doing. Don't depend on that statistic alone.
Source: Brightlocal
15% Of Consumers Do Not Trust Businesses With No Online Reviews
No trust means no interactions. 15 percent of prospective customers won't even think about working with a company they can't find opinions about.
Source: Statuslabs
More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who check out customer reviews, concur that it increases their purchasing confidence.
Businesses utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of consumers, who pay attention to the variety of reviews is currently at 46 percent.
Source: Brightlocal
73 Percent Of Consumers Think Client Reviews Are More Vital Than Star And Number Rankings
Online review stats make it clear individuals aren't pleased with scores alone.
Client reviews make the statistics appear more genuine which is what the would-be customers are trying to find. Practically a 3rd of consumers state composed reviews are the only feature that makes them think the websites' reviews are useful and appropriate.
Source: Fan and Fuel
The Average Review Length Has Actually Become 65% Shorter Since 2010
At the present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.
Source: Review Trackers
67% Of Customers Claim Reviews Are A "Extremely Important" Factor When Picking A Service Provider
When clients need to choose a solution provider, reviews have a huge impact on their decision.
Source: DemandGenReport
Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of companies really utilize them.
Although we now know why client reviews are so effective, many businesses obviously don't.
Source: LsaInsider