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61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars
Generally two-thirds of businesses have exceptional and good rankings. Just 5% of businesses have a ranking listed below 3 stars.
Source: Brightlocal
86 Percent Of Customers Would Think About Writing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the cash they spend at your business. If you give them a great experience, they will want to share it.
Source: Brightlocal
30% Of Customers Feel Comfortable With A Business Which Answers Online Reviews
Keeping in touch with your customers builds their trust. Even something as simple as reacting to their reviews and remarks can make them feel valued.
As you might expect, clients who feel this way are more willing to spend more money with a company.
Source: Statuslabs
More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses question the integrity of online reviews. However, they realize the enormous effect user ratings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers expect to see some unfavorable reviews.
Source: Capterra
Just 6 Percent Of Customers Do Not Rely On Consumer Reviews At All
According to consumer review data, a whopping 19% of consumers constantly rely on online reviews and never a make a purchase without checking out reviews initially.
Source: Statista
89% Of Individuals Like To Read Reviews On Their Mobile Phones
Be it via an app or a mobile web browser, most people choose to read reviews on their mobile phones.
Source: Statista
83 Percent Of Customers Don't Trust Advertising
The conventional channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust advertisements choose to take notice of clients' suggestions online.
Source: Statuslabs
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones
Online review stats place consumers' reviews as the most credible source of recommendations. Online reviews typically carry the very same weight as suggestions from loved ones.
Source: Brightlocal
A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Profits
Businesses that treat clients honorably normally succeed, review sites help make certain of that.
Source: Statuslabs
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz