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Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
53% Of Consumers Expect Businesses To Reply Within A Week To Unfavorable Reviews
Online review statistics show that 63% of client reviews go on without a reply. That's regrettable, because those companies are losing consumers that way.
Source: Review Trackers
61% Of Local Businesses Have A Typical Score Of 4 Or 5 Stars
Generally two-thirds of companies have good and outstanding rankings. Just 5% of companies have a rating below 3 stars.
Source: Brightlocal
83% Of All Younger Buyers Were Asked To Give A Review Recently
Of those asked, 80% of clients did give a review. In general, businesses have asked 66% of all customers to leave a review on their company.
Source: Brightlocal
63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics show the basic popularity of a website can just go so far.
Source: Review Trackers
77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months
Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that businesses need to be constantly asking for reviews.
Source: Statuslabs
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Favorable Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Because the large majority of consumers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Online Product Reviews About An Item Can Increase Its Conversion Rate By An Unprecedented 270%
User review statistics reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of businesses in fact use them.
Although we now understand why consumer reviews are so effective, many businesses apparently do not.
Source: LsaInsider
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review statistics show user-generated material can do wonders in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44 percent increase.
Source: RevLocal
71% Of Millennials Search Consumer Reviews Of Professional Services
Over half of all people in need of an expert service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to select a legal representative or a physician.
Young people (age 18-35) are much more inclined to work with an expert based on online reviews. Only 19% of millennials will think about working with a legal representative without any.
Source: Thomson Reuters