54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star rating is the first thing customers see. Still, users pay attention to other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Reviews Shared On Twitter Can Help Increase Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

60% Of Consumers Refer To Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and score data reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management stats indicate a company's reputation doesn't affect just the customers. Prospective employees likewise take a look at ratings and take a look at reviews.

Source: Deloitte

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, producers' descriptions are generally ads.

Source: Martech Zone

A Lot Of Best Selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the general appeal of a site can just go so far when it concerns trust.

Source: Review Trackers

Most Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

90% Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

49% Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of clients, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Buyers Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying decisions are made quickly.

Online reviews are clearly convincing, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

95% Of Unsatisfied Consumers Will Return To A Company If A Business Manages To Solve Issues Quickly And Effectively

Consumers don't expect you to be perfect. They do expect you to fix things when they go wrong. If there's nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

89% Of Consumers Browse A Businesses Feedback To Reviews

Not only do a lot of clients read the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.

Source: Brightlocal

72 Percent Of Consumers Won't Take Action Unless They Check Out Some Reviews

No matter how tempting your marketing is, you still need consumer reviews. There's no skirting around it. Clients are still going to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine