70% Of Customers Choose To Learn About A Business Through Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it's worth attempting a different approach too. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

When clients need to choose a service provider, reviews have a huge impact on their decision.

Source: DemandGenReport

Google Accounts For 57.5% Of All Reviews Worldwide

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a new car and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other customers, you quickly select one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

Most Best Selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower score in fact helps your overall rating.

According to consumer rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

USA Shoppers View "Product Performance" To Be The Most Valuable Detail In Product Reviews

When individuals read reviews, they concentrate on different aspects of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA consumers.

Source: Statista

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated material has an indisputable influence on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older people are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

Positive Reviews Motivate 68% Of Consumers To Use Local Businesses

Because the vast bulk of customers read reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Since They Desire To Purchase A Service Or A Product And Desire To Get The Facts About The Businesses Products And Services, 82 Percent Of Customers Check Out Review Sites.

Users come because they have actually already formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

Many Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a average or unfavorable one.

Source: Brightlocal

89% Of Customers Like To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile web browser, everyday people prefer to read reviews on their smart phones.

Source: Statista

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact use them.

Although we now understand why client reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

74% Of Regional Companies Have At Least 1 Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Looking at online ratings statistics, we learnt that a company needs to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal