Reviews Shared On Twitter Can Increase Online Sales By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Many Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower rating actually helps your overall score.

According to client rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270%

User review statistics show the purchase possibility for a product with 5 reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review stats reveal the general popularity of a website can only go so far when it concerns trust.

Source: Review Trackers

Negative Reviews Can Increase Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

91% Of Millennials Have Faith In Online Reviews As Much As Loved Ones

Online review stats position clients' reviews as the most trustworthy source of recommendations. Online reviews normally carry the same weight as suggestions from friends and family.

Source: Brightlocal

82 Percent Of Consumers Go To Review Sites Since They Wish To Purchase A Service Or A Product And Wish To Get The Truth About Business Product Or Services.

Review websites are locations that customers go to get the truth about a business, service or item . Users come because they have already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the enormous impact user ratings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Income

Businesses that treat clients well normally succeed, review sites help make certain of that.

Source: Statuslabs

70% Of Customers Prefer To Discover A Business Via Short Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are by far the best method to discover the truth about a product or service.

Source: Statuslabs

52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

98 Percent Of Yelp's Site Visitors Purchased From A Business They Found On The Website

Usually, 142 million customers go to Yelp on a monthly basis. If you haven't claimed your free Yelp business page, this is as great a time as any.

Source: RevLocal