67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Picking A Solution Provider

When customers need to choose a solution provider, reviews have a huge impact on their decision.

Source: DemandGenReport

Because They Desire To Purchase A Service Or An Item And Want To Get The Truth About The Businesses Products And Services, 82% Of Consumers Visit Review Sites.

Users come due to the fact that they have actually already formed a buying decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

89% Of Clients Browse A Companies Replies To Reviews

Not only do the majority of consumers read the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Favorable Reviews Motivate 68 Percent Of Customers To Choose A Local Business

Considering that the large bulk of customers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Product Reviews About An Item Can Amplify Its Conversion Rate By A Staggering 270 Percent

User review statistics reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

91 Percent Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review statistics position customers' reviews as the most credible source of suggestions. Online reviews normally carry the very same weight as guidance from family and friends.

Source: Brightlocal

83% Of All Young Consumers Were Invited To Submit A Review Recently

Of those invited, 80% of clients did submit a review. In general, businesses have asked 66% of all consumers to post a review on their business.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star ranking is the first thing consumers see. Still, users take note of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's consumers are smart and want the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more successful than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

74% Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from adequate to improve your website's SERP ranking.

Taking a look at online rankings stats, we learnt that a company requires to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Customers anticipate to see some negative reviews.

Source: Capterra

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the huge effect user rankings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone