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95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. For that reason, purchasing choices are made rapidly.
Online reviews are certainly convincing, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
73 Percent Of Customers Believe Written Reviews Are More Important Than Star And Number Rankings
Online review data make it clear people aren't pleased with scores alone.
Consumer reviews make the statistics appear more authentic which is what the potential consumers are looking for. Almost a 3rd of customers say composed reviews are the only function that makes them believe the websites' reviews are relevant and useful.
Source: Fan and Fuel
53% Of Customers Expect Companies To Respond Within A Week To Unfavorable Reviews
Online review statistics clarify that 63% of customer reviews stay without a reply. That's too bad, because those businesses are losing clients that way.
Source: Review Trackers
70% Of Customers Choose To Learn About A Business Through Short Articles And Reviews, Rather Than Ads
Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are by far the very best way to find the truth about a product or service.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star ranking is the first thing consumers see. Still, users take notice of other factors also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.
Source: Statista
Positive Reviews Encourage 68% Of Consumers To Use Local Businesses
Since the huge bulk of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
15 Percent Of Visitors Don't Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15 percent of possible consumers won't even think about doing business with a business they can't find opinions about.
Source: Statuslabs
Unfavorable Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people spend more than five times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
49% Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of clients, who pay attention to the variety of reviews is presently at 46%.
Source: Brightlocal
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Many Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends show people choose to comment if they had a positive experience, instead of a average or unfavorable one.
Source: Brightlocal
United States Buyers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews
When people read reviews, they concentrate on different elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US clients.
Source: Statista
Just 6 Percent Of Customers Do Not Rely On Client Reviews At All
According to client review stats, a whopping 19% of consumers always rely on online reviews and never a buy without checking out reviews first.
Source: Statista
Software Reviews Influence Over 98% Of All Buyers
18% of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra