Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

60 Percent Of Customers Check Out Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and ranking statistics reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

Reviews have a massive effect on their decision when customers have to choose a service provider.

Source: DemandGenReport

Many Best Selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower rating in fact helps your overall score.

According to customer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review stats put consumers' reviews as the most trustworthy source of recommendations. Online reviews generally bring the very same weight as advice from friends and family.

Source: Brightlocal

77% Of Clients Would Likely Post A Review If They Were Asked

More than a 35% would submit a review to educate others about their consumer encounter and 24% would definitely direct their review to the company itself.

Over a 26% would be willing to submit a review to assist other people with their decision making process.

Source: Podium

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star score is the first thing customers see. Still, users take notice of other elements too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

89% Of Individuals Like To Read Reviews Using Their Smart Devices

Be it through an app or a mobile web browser, people prefer to read reviews on their cell phones.

Source: Statista

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the significance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same clients are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their buying confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the massive effect user scores have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc