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Just 6 Percent Of Customers Do Not Trust Customer Reviews At All
According to consumer review stats, a whopping 19 percent of consumers constantly trust online reviews and never ever a buy without checking out reviews first.
Source: Statista
53% Of Consumers Anticipate Businesses To Reply Within A Week To Negative Reviews
Online review statistics prove that 63% of customer reviews remain without a reaction. That's regrettable, because those businesses are losing customers that way.
Source: Review Trackers
72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews
Regardless of how alluring your marketing is, you still need client reviews. There's no way around it. Clients are still ready to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
The Typical Review Length Has Become 65% Shorter Since 2010
Nowadays reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of tweet on twitter.
Source: Review Trackers
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Consumers
24% of US shoppers consider reviews as 'incredibly influential'.
To highlight the value of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those same consumers are also willing to accept slower shipping times for such products.
Source: Turntonetworks
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also
We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some unfavorable reviews.
Source: Capterra
63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review statistics reveal the general appeal of a website can just presume when it concerns trust.
Source: Review Trackers
Google Accounts For 57.5 Percent Of All Reviews Around The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
The Majority Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, rather than a average or unfavorable one.
Source: Brightlocal
A One Star Increase In Score Can Result In A 5% To 9% Boost In Business Revenue
Businesses that treat consumers well generally flourish, review websites help make sure of that.
Source: Statuslabs
Over Half Of Consumers Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are plainly the more vocal ones.
Source: Statista
98% Of Yelp's Visitors Bought From A Business They Found On The Website
Usually, 142 million customers go to Yelp monthly. This is as good a time as any if you haven't claimed your complimentary Yelp business page.
Source: RevLocal