If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

83% Of All Young Shoppers Were Asked To Submit A Review Recently

Of those invited, 80% of customers did post a review. In general, businesses have asked 66% of all customers to leave a review on their company.

Source: Brightlocal

Reviews Published On Twitter Can Grow Online Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

95% Of Disappointed Customers Will Go Back To A Company If A Business Manages To Fix Problems Quickly And Efficiently

Consumers do not expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is nothing else a business can do to deal with an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

United States Consumers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different elements of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of American consumers.

Source: Statista

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

15% Of People Don't Trust Businesses Without Online Reviews

No trust suggests no interactions. 15% of prospective consumers won't even think about working with a company they can't discover viewpoints about.

Source: Statuslabs

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read customer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Clients Choose To Read Reviews Using Their Smartphones

Be it via an app or a mobile browser, people young and old prefer to read reviews on their phones.

Source: Statista

91% Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review statistics place clients' reviews as the most reliable source of recommendations. Online reviews normally bring the very same weight as recommendations from loved ones.

Source: Brightlocal

Most Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

60% Of Consumers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and ranking statistics reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

53% Of Customers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats show that 63% of customer reviews remain without a response. That's too bad, because those companies are losing customers that way.

Source: Review Trackers