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Clients Could Spend 31% More With A Business That Has Great Reviews
Take notice of this fact. The more detailed other users describe your services or product, the more money you can charge and consumer review statistics reveal to us precisely just how much more.
Source: Martech Zone
70% Of Consumers Choose To Learn About A Business Via Articles And Reviews, Instead Of Ads
Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the very best way to find the truth about a service or product.
Source: Statuslabs
73 Percent Of Consumers Think Consumer Reviews Are More Important Than Star And Number Rankings
Online review stats make it clear people aren't satisfied with scores alone.
Customer reviews make the stats appear more authentic which is what the prospective customers are looking for. Almost a third of consumers say composed reviews are the only function that makes them believe the sites' reviews are appropriate and useful.
Source: Fan and Fuel
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
74 Percent Of Local Businesses Have At A Minimum, One Google Review
A single review is far from enough to improve your website's SERP ranking.
Taking a look at online scores data, we found out that a company requires to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
83% Of All Younger Buyers Were Asked To Submit A Review Recently
Of those invited, 80% of customers did give a review. Overall, businesses have actually asked 66% of all customers to leave a review on their company.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization
The star score is the first thing consumers see. Still, users focus on other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.
Source: Statista
Over Half Of Consumers Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are clearly the more opinionated ones.
Source: Statista
The Majority Of Best-selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Sometimes a lower ranking actually helps your overall rating.
According to client rating stats, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
95% Of Unsatisfied Consumers Will Return To A Business If A Business Deals With Issues Quickly And Effectively
Customers do not expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is nothing else a business can do to resolve a concern, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals devote more than 5 times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'constantly' or 'really frequently'.
Source: Trust You