52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

More youthful individuals understand the worth of being informed. User-generated material has an unassailable influence on consumers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

More Than Half Of Clients Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are surprisingly the more vocal ones.

Source: Statista

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they realize the massive impact user rankings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to choose a legal representative or a medical professional.

Younger people (age 18-35) are much more likely to employ an expert based on online reviews. Only 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

US Shoppers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

When people read reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American clients.

Source: Statista

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies in fact make use of them.

Although we now know why customer reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Site

Generally, 142 million consumers visit Yelp every month. If you have not claimed your free Yelp business page, this is as great a time as any.

Source: RevLocal

83% Of Clients Don't Trust Advertising

The standard channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust ads choose to pay attention to clients' suggestions online.

Source: Statuslabs

73 Percent Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear people aren't satisfied with scores alone.

Client reviews make the statistics appear more authentic which is what the would-be clients are searching for. Practically a third of customers say written reviews are the only feature that makes them think the websites' reviews are relevant and useful.

Source: Fan and Fuel

Reviews Shared On Twitter Can Boost Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise affect our purchasing preferences.

According to social media reviews statistics, Facebook affects more than half of users' purchase decisions.

Facebook reviews stats expose that four out of five users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

74% Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from enough to improve your website's SERP ranking.

Taking a look at online scores statistics, we found out that a company requires to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

53% Of Customers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of customer reviews go on without a reply. That's regrettable, because those companies are losing customers that way.

Source: Review Trackers

30% Of Customers Feel Comfortable With A Company Which Responds To Online Reviews

Keeping in touch with your consumers establishes trust. Even something like reacting to their reviews and remarks can make them feel valued.

As you might anticipate, customers who feel this way are ready to invest more money with a business.

Source: Statuslabs