15 Percent Of Users Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of possible customers won't even think about doing business with a business they can't find viewpoints about.

Source: Statuslabs

Many Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower score actually helps your overall rating.

According to client rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

89% Of Clients Review A Businesses Replies To Reviews

Not only do most shoppers read the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.

Source: Brightlocal

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies actually utilize them.

Although we now understand why consumer reviews are so powerful, a lot of businesses apparently don't.

Source: LsaInsider

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element

Data reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a favorable experience, instead of a negative or mediocre one.

Source: Brightlocal

72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews

Regardless of how alluring your marketing is, you still need consumer reviews. There's no other way around it. Consumers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

89% Of Buyers Like To Read Reviews On Their Cell Phones

Be it via an app or a mobile browser, customers choose to read reviews on their cell phones.

Source: Statista

83% Of Consumers Do Not Trust Advertising

The standard channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust ads pick to pay attention to clients' recommendations online.

Source: Statuslabs

USA Buyers Regard "Product Performance" To Be The Most Useful Info In Product Reviews

When people check out reviews, they focus on different elements of the shopping experience. However according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US customers.

Source: Statista

If A Business Makes An Effort To Fix Problems Rapidly And Efficiently, 95% Of Disappointed Consumers Will Go Back To A Business

Customers do not expect you to be perfect. When things go wrong, they do expect you to resolve things. If there is nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful people know the value of being informed. User-generated material has an unassailable effect on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'always' or 'extremely often'.

Source: Trust You

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, people spend more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a brand-new vehicle and there are several models which fit your criteria. How do you select the best one for you? Well, you read online reviews.

With the help of other people, you manage to decide on one that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs