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91% Of Millennials Have Faith In Online Reviews As Much As Friends And Family
Online review stats position customers' reviews as the most trustworthy source of recommendations. Online reviews usually bring the same weight as advice from loved ones.
Source: Brightlocal
74% Of Regional Companies Have At Least 1 Google Review
One review is far from adequate to enhance your website's SERP ranking.
Looking at online rankings data, we discovered that a company needs to have a minimum of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Use An Organisation
This stat is one of many that highlight the importance of online scores. Now that news of consumer fulfillment travels this fast, keeping your clients pleased is more vital than ever.
57% of customers have looked for business with more than four stars in 2018, which is up from 48% in 2017.
Moreover, 11 percent looked just for businesses with a perfect five star rating.
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.
Source: Capterra
70 Percent Of Customers Prefer To Find Out About A Business By Means Of Reviews And Posts, Instead Of Ads
Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the best method to discover the truth about a service or product.
Source: Statuslabs
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people spend more than five times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the enormous impact user ratings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star ranking is the first thing customers see. Still, users pay attention to other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.
Source: Statista
83% Of Consumers Do Not Trust Advertising
The standard channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements select to focus on clients' recommendations online.
Source: Statuslabs
90% Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals say about first impressions, right?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
Consider asking your visitors to write one if you do not have reviews on your site.
Source: Martech Zone
Reviews Published On Twitter Can Improve Online Sales By 6.46%
Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies actually use them.
Although we now know why consumer reviews are so powerful, the majority of businesses obviously do not.
Source: LsaInsider