95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'extremely frequently'.

Source: Trust You

77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

74% Of Local Companies Have At A Minimum, 1 Google Review

One review is far from adequate to improve your site's SERP ranking.

Looking at online rankings data, we learnt that a business requires to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a brand-new automobile and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other people, you quickly decide on one that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US buyers consider reviews as 'exceptionally influential'.

To highlight the significance of online reviews and scores, did you know that 81 percent of customers will pay more for a product with reviews and those same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

70 Percent Of Consumers Prefer To Discover A Business Via Reviews And Short Articles, Rather Than Advertisements

Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

83% Of All Young Consumers Were Asked To Give A Review Recently

Of those invited, 80% of clients did post a review. In general, businesses have asked 66% of all clients to post a review on their company.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

Reviews Shared On Twitter Can Help Improve Online Sales By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

89% Of Customers Browse A Businesses Responses To Reviews

Not only do the majority of shoppers read the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

Just 6% Of Consumers Do Not Rely On Customer Reviews At All

According to client review data, a massive 19% of consumers constantly rely on online reviews and never a buy without checking out reviews initially.

Source: Statista

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read much more reviews to get a better idea of how business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star ranking is the first thing customers see. Still, users take notice of other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With males being two times as likely to be affected than women.

Reviews and rating statistics show people value the opinion of peers more than any other content.

Source: Collective Bias

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Users Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Therefore, purchasing choices are made quickly.

Online reviews are certainly persuasive, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270%

User review stats reveal the purchase possibility for an item with five reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center