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Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses in fact use them.
Although we now understand why client reviews are so powerful, the majority of businesses apparently don't.
Source: LsaInsider
71% Of Millennials Search Customer Reviews Of Expert Services
Over half of all individuals in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to choose a legal representative or a physician.
Young people (age 18-35) are much more likely to hire a professional based upon online reviews. Just 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
Google Accounts For 57.5% Of All Reviews Worldwide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Just 6 Percent Of Consumers Don't Trust Client Reviews At All
According to client review data, a tremendous 19 percent of consumers constantly trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and want the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the buying decision.
Source: Statista
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Data reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Customers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users prefer to get things done faster. Purchasing choices are made quickly.
Online reviews are obviously persuasive, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
60% Of Customers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store shopping is affected substantially by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.
Reviews and ranking data show people value the opinion of peers more than any other material.
Source: Collective Bias
49% Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency also.
The share of customers, who take note of the variety of reviews is presently at 46%.
Source: Brightlocal
Many Best-selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to consumer rating statistics, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well
We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People anticipate to see some unfavorable reviews.
Source: Capterra