Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, individuals spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

83% Of All Younger Customers Were Invited To Post A Review Recently

Of those asked, 80% of clients did give a review. In general, companies have asked 66% of all customers to post a review on their business.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

15 Percent Of People Don't Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of potential customers won't even think about working with a company they can't find opinions about.

Source: Statuslabs

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'constantly' or 'very frequently'.

Source: Trust You

Software Reviews Impact Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Item Reviews About A Product Can Improve Its Conversion Rate By A Staggering 270 Percent

User review statistics show the purchase possibility for an item with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

Google Accounts For 57.5% Of All Reviews Worldwide

Google is in the lead here, followed by Facebook as a far-off second.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

89% Of Shoppers Like To Read Reviews On Their Smart Devices

Be it via an app or a mobile internet browser, consumers prefer to read reviews on their phones.

Source: Statista

Many Popular Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to consumer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

77% Of Users Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

53% Of Customers Anticipate Businesses To Reply Within A Week To Negative Reviews

Online review statistics clarify that 63% of consumer reviews stay without a reaction. That's too bad, since those companies are losing consumers that way.

Source: Review Trackers