61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Generally two thirds of companies have excellent and outstanding rankings. Just 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the basic popularity of a website can only go so far.

Source: Review Trackers

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of clients, who take note of the variety of reviews is currently at 46 percent.

Source: Brightlocal

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful people understand the value of being informed. User-generated material has an indisputable effect on customers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been losing out on. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

83 Percent Of Clients Do Not Rely On Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust ads choose to take note of customers' recommendations online.

Source: Statuslabs

Consumers Might Invest 31 Percent More With A Business That Has Fantastic Reviews

Take note of this fact. The better other users explain your service or product, the more cash you can charge and customer review statistics show us precisely how much more.

Source: Martech Zone

70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out many more reviews to get a clear view of how business is actually doing. Don't depend upon that statistic alone.

Source: Brightlocal

Many Popular Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower ranking actually helps your overall rating.

According to consumer rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Google Accounts For 57.5 Percent Of All Reviews Around The Globe

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Customers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made quickly.

Online reviews are certainly persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Most Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a negative or mediocre one.

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the huge impact user scores have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'really frequently'.

Source: Trust You

Negative Reviews Can Boost Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, people spend more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

United States Shoppers Regard "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on various aspects of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of American consumers.

Source: Statista