If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Reviews Published On Twitter Can Help Increase Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

90 Percent Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about first impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

70% Of Consumers Choose To Learn About A Business Through Short Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

83% Of Customers Do Not Trust Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust ads pick to focus on customers' recommendations online.

Source: Statuslabs

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals understand the worth of being informed. User-generated content has an unassailable effect on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

If They Were Asked, 77% Of Customers Would Likely Leave A Review

More than a 35% would do it to notify others about their customer encounter and 24% would likely direct their review to the business itself.

Over a 26% would want to leave a review to help other people with their choice making process.

Source: Podium

95% Of Dissatisfied Consumers Will Return To A Company If A Business Manages To Solve Problems Quickly And Efficiently

Customers don't expect you to be perfect. When things go wrong, they do anticipate you to fix things. If there's nothing else a business can do to resolve a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

74 Percent Of Local Businesses Have At A Minimum, One Google Review

A single review is far from enough to enhance your site's SERP ranking.

Looking at online scores data, we found out that a company needs to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Stats reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new vehicle and there are several models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly decide on one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs