91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the huge effect user scores have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Only 6% Of Consumers Don't Trust Client Reviews At All

According to consumer review statistics, a massive 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews

No matter how eye-catching your marketing is, you still need client reviews. There is no other way around it. Customers are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star score is the first thing customers see. Still, users pay attention to other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista

77% Of Consumers Would Undoubtedly Give A Review If They Were Asked

More than a 35% would leave a review to inform others about their consumer encounter and 24% would undoubtedly direct their review to the business itself.

Over a 26% would want to submit a review to assist other people with their decision making process.

Source: Podium

89% Of Buyers Choose To Read Reviews Using Their Smart Devices

Be it via an app or a mobile internet browser, people young and old choose to read reviews on their mobile devices.

Source: Statista

83% Of All Younger Clients Were Asked To Give A Review Recently

Of those invited, 80% of customers did give a review. Overall, companies have actually asked 66% of all clients to post a review on their business.

Source: Brightlocal

83 Percent Of Clients Do Not Trust Advertising

The conventional channels to reach clients aren't as prominent as they used to be. Many users who no longer trust ads select to take notice of clients' suggestions online.

Source: Statuslabs

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you offer them a great experience.

Source: Brightlocal