82 Percent Of Consumers Check Out Review Sites Due To The Fact That They Want To Buy A Service Or A Product And Wish To Get The Truth About The Businesses Products And Services.

Review websites are places that customers go to get the truth about a business, services or product . Because they have already formed a buying decision, users come. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

83 Percent Of Consumers Do Not Trust Advertising

The standard channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust ads select to take note of clients' suggestions online.

Source: Statuslabs

Google Accounts For 57.5 Percent Of All Reviews All Over The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

67% Of Consumers Say Reviews Are A "Very Important" Factor When Choosing A Solution Provider

When consumers have to choose a solution provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

Reviews Posted On Twitter Can Boost Revenues By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

89% Of Consumers Browse A Businesses Replies To Reviews

Not only do a lot of customers read the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

91% Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review stats place customers' reviews as the most credible source of suggestions. Online reviews usually bring the very same weight as suggestions from loved ones.

Source: Brightlocal

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews

Communicating with your customers builds their trust. Even something easy like reacting to their comments and reviews can make them feel appreciated.

As you might expect, customers who feel this way are happy to spend more cash with a business.

Source: Statuslabs