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98% Of Yelp's Browsers Bought From A Business They Discovered On The Site
Typically, 142 million customers go to Yelp every month. This is as excellent a time as any if you have not declared your complimentary Yelp business page.
Source: RevLocal
Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Stats reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
74% Of Local Companies Have At Least 1 Google Review
One review is far from enough to enhance your website's SERP ranking.
Taking a look at online scores data, we found out that a company requires to have an average of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
60 Percent Of Consumers Check Out Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With males being two times as likely to be influenced than women.
Reviews and score data reveal people value the opinion of peers more than any other content.
Source: Collective Bias
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'constantly' or 'very often'.
Source: Trust You
77% Of Clients Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses need to be constantly asking for reviews.
Source: Statuslabs
82% Of Consumers Go To Review Websites Because They Wish To Buy An Item Or A Service And Wish To Get The Facts About The Businesses Product Or Services.
Users come since they have actually already formed a buying decision. The majority of them (89%) purchase within a week of their visit.
Source: RevLocal
Consumers Could Invest 31 Percent More With A Business That Has Great Reviews
Take note of this fact. The better other users describe your product or service, the more cash you can charge and customer review stats reveal to us precisely just how much more.
Source: Martech Zone
63.6 Percent Of Customers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
These online review statistics reveal the general appeal of a site can just go so far when it pertains to trust.
Source: Review Trackers