Negative Reviews Can Boost Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, people devote more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. However, they understand the massive effect user rankings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

77% Of Customers Would Undoubtedly Submit A Review If They Were Asked

More than a 35% would post a review to inform others about their consumer experience and 24% would likely direct their review to the business itself.

Over a 26% would be willing to give a review to assist other people with their decision making process.

Source: Podium

53% Of Customers Expect Companies To Respond Within A Week To Negative Reviews

Online review stats clarify that 63% of customer reviews stay without a response. That's too bad, since those companies are losing consumers that way.

Source: Review Trackers

72 Percent Of Customers Will Not Take Action Before They Check Out Some Reviews

Regardless of how eye-catching your marketing is, you still need customer reviews. There's no way around it. Customers are still ready to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'very often'.

Source: Trust You

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Consumers Browse A Businesses Feedback To Reviews

Not only do the majority of consumers check out the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.

Source: Brightlocal

30% Of Clients Feel Positive About A Business Which Answers Online Reviews

Staying connected with your customers creates trust. Even something as simple as reacting to their reviews and comments can make them feel appreciated.

As you might anticipate, customers who feel this way are more willing to spend more cash with a business.

Source: Statuslabs

Clients Could Invest 31% More With A Business That Has Terrific Reviews

Focus on this statistic. The more detailed other users explain your services or product, the more money you can charge and customer review stats show us exactly how much more.

Source: Martech Zone

61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Typically 2 out of 3 companies have great and exceptional rankings. Just 5% of companies have a ranking below 3 stars.

Source: Brightlocal

Consumers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are undoubtedly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

Favorable Reviews Motivate 68 Percent Of Customers To Use A Local Business

Since the huge bulk of consumers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

90% Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

Software Reviews Impact Over 98% Of All Purchasers

18% of software buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Stats reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista