86 Percent Of Customers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they spend at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

70 Percent Of Customers Choose To Discover A Business Through Reviews And Articles, Instead Of Ads

Ads are all well and good, but it deserves attempting a different approach as well. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs

If They Were Asked, 77% Of Consumers Would Most Likely Give A Review

More than a 35% would post a review to notify others about their customer encounter and 24% would certainly direct their review to the company itself.

Over a 26% would want to give a review to help other people with their choice making process.

Source: Podium

15% Of Users Don't Trust Businesses Without Online Reviews

No trust implies no interactions. 15 percent of possible customers won't even consider doing business with a business they can't find viewpoints about.

Source: Statuslabs

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, people spend more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the general popularity of a site can just go so far.

Source: Review Trackers

90 Percent Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about very first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

The Typical Review Length Has Actually Become 65% Shorter Since 2010

Recently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

Because They Desire To Acquire A Service Or A Product And Want To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Go To Review Websites.

Users come since they have actually already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

The Majority Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a favorable experience, rather than a negative or mediocre one.

Source: Brightlocal

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Utilize A Company

This stat is among lots of that highlight the importance of online rankings. Now that news of customer fulfillment travels this quick, keeping your consumers happy is more vital than ever.

57% of customers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked only for businesses with an ideal five star ranking.

Source: Brightlocal

83% Of All Younger People Were Asked To Leave A Review Recently

Of those invited, 80% of consumers did give a review. Overall, businesses have asked 66% of all customers to post a review on their business.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz