Most Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a average or negative one.

Source: Brightlocal

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

53% Of Consumers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats show that 63% of consumer reviews remain without a reply. That's regrettable, because those companies are losing customers that way.

Source: Review Trackers

More Than Half Of Individuals Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are clearly the more opinionated ones.

Source: Statista

82% Of Customers Check Out Review Sites Since They Want To Acquire An Item Or A Service And Wish To Get The Facts About Business Products And Services.

Review websites are locations that people go to get the truth about a product, business or service . Users come due to the fact that they have already formed a purchase decision. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

73% Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear individuals aren't pleased with ratings alone.

Customer reviews make the statistics appear more genuine which is what the would-be consumers are searching for. Practically a 3rd of consumers state composed reviews are the only function that makes them think the websites' reviews are appropriate and useful.

Source: Fan and Fuel

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With males being two times as likely to be influenced than women.

Reviews and rating data reveal people value the opinion of peers more than any other content.

Source: Collective Bias

Only 6 Percent Of Consumers Don't Trust Client Reviews At All

According to consumer review statistics, a tremendous 19 percent of consumers constantly trust online reviews and never a make a purchase without reading reviews initially.

Source: Statista

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. However, they realize the massive effect user scores have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Clients

24% of US shoppers consider reviews as 'exceptionally influential'.

To illustrate the importance of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those very same customers are also going to accept slower shipping times for such products.

Source: Turntonetworks

86% Of Consumers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they spend at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the basic appeal of a website can just go so far.

Source: Review Trackers