73% Of Customers Believe Consumer Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear people aren't satisfied with ratings alone.

Written reviews make the statistics appear more genuine which is what the potential customers are searching for. Practically a third of consumers say composed reviews are the only feature that makes them believe the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

Buyers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing choices are made quickly.

Online reviews are certainly persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

Most Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower score in fact helps your overall rating.

According to consumer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read a lot more reviews to get a clear view of how the business is really doing. Don't depend on that fact alone.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star ranking is the first thing consumers see. Still, users pay attention to other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can also influence our purchasing preferences.

According to social reviews stats, Facebook affects more than half of users' purchase decisions.

Facebook reviews stats reveal that four out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

71% Of Millennials Search Customer Reviews Of Expert Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to choose an attorney or a doctor.

Young people (age 18-35) are a lot more likely to hire a professional based on online reviews. Just 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

Reviews Published On Twitter Can Improve Online Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

83% Of All Young Customers Were Asked To Give A Review Recently

Of those invited, 80% of consumers did give a review. In general, companies have actually asked 66% of all customers to give a review on their company.

Source: Brightlocal

53% Of Consumers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of consumer reviews remain without a reply. That's too bad, since those businesses are losing consumers that way.

Source: Review Trackers

77% Of Individuals Don't Trust Reviews That Are Older Than Three Months

Clients don't care how great your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Typically two-thirds of businesses have outstanding and good ratings. Just 5% of businesses have a score below 3 stars.

Source: Brightlocal

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of customers, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal