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53 Percent Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.
Source: Statista
98% Of Yelp's Website Visitors Bought From A Business They Found On The Website
Usually, 142 million customers visit Yelp on a monthly basis. This is as good a time as any if you haven't declared your complimentary Yelp business page.
Source: RevLocal
60 Percent Of Customers Consult Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is influenced substantially by blogs and reviews on social media. With men being two times as likely to be affected than women.
Reviews and rating statistics reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies doubt the integrity of online reviews. However, they recognize the huge effect user ratings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months
Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies ought to be continuously asking for reviews.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization
The star rating is the first thing consumers see. Still, users focus on other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.
Source: Statista
Positive Reviews Motivate 68% Of Consumers To Choose A Local Business
Given that the huge majority of customers check out reviews, you'd want yours to be appealing to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
89% Of Buyers Like To Read Reviews On Their Smartphones
Be it via an app or a mobile browser, clients prefer to read reviews on their mobile devices.
Source: Statista
67% Of Customers Report Reviews Are A "Very Important" Factor When Choosing A Solution Provider
When clients have to pick a solution provider, reviews have a massive effect on their decision.
Source: DemandGenReport
49% Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency as well.
The share of customers, who take note of the variety of reviews is currently at 46%.
Source: Brightlocal
90% Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals state about first impressions, right?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone
American Consumers View "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on different aspects of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US clients.
Source: Statista